How Do You Choose a Business Name?

and for what purpose do you really need one? At the moment, I am looking at my blog’s name. I want to be found as an independent contractor. Hover over the top photo and see that I am not Oracle, AWS or PostgreSQL; but, an Independent Contractor. That is this page’s name.

A contractor who operates as a sole-proprietorship is an independent contractor. To use “Independent Contractor” as a fictitious name for my business, would require that I register the unique name with the state and post a notice of “doing business as” in the paper… and that name could never be unique.

Sole-proprietorship or corporation, it is my name and reputation that gets vetted, not my company or corporation.

I am a Contractor. I will sign consulting agreements, as well as consider employment.

My business rose outside the City after 9/11/2001. The City Treasurer requires businesses obtain a Business Tax Certificate, so, effective date 9/11/2015, my business begins in the City of San Diego as myself.

David B. Russell
Sole Proprietor, An Independent Contractor

30 year career in data, analysis, architecture, transformations, migrations, replication, using Oracle, Sybase, SQL Server, DB/2, XDB, Informix, Ingres, Seed, SQL DB/4381, and others. Nobody buys a database. People buy solutions. AWS is my network.


  1. I was looking for a drywall contractor and ended up here… damn Yahoo!

    • that’s funny! Thanks for stopping by. David

  2. \”It will be easier to sell your company in the future if your name isn’t tied to it,\” says Watkins, who also points out that an eponymous company name gives the perception that the business is a one-person show. A name other than your own also does a better job of telling your company’s story. \”Alexandra Watkins means nothing to anyone other than my mother and my friends,\” she adds.

    • That’s a great answer! Thank you. It sure looked like spam, format wise; but, you hit the target with content. Thanks for the feedback 🙂

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